Welcome to Peak Speak #109

Your Weekly Dose of Elevating Your Speaking Skills Newsletter

Author

Lord Al Jensen
May 29, 2024

Welcome to Peak Speak #109 - Your Weekly Dose of Elevating Your Speaking Skills Newsletter

Welcome back to another inspiring edition of Peak Speak! 🌞

As we step into the days following Memorial Day, we're reminded of the sacrifices made by so many and the freedoms we enjoy today. It's a time for reflection, gratitude, and also a time to look ahead to the prospects of summer.

Summer is a season of growth and rejuvenation. The days are longer, the sun shines brighter, and opportunities seem to blossom around every corner. It’s the perfect time to recharge, set new goals, and take bold steps towards your dreams.

In this edition, we’re embracing the energy of the season. Whether you’re planning to refine your speaking skills, launch a new coaching program, or create impactful content, we’ve got a wealth of insights and tips to help you make the most of the summer months.

You’ll find articles on harnessing the power of mindfulness and wellness to transform fear into opportunity, strategies for creating engaging webinars and workshops, and much more. As you read through, think about how you can incorporate these ideas into your summer plans to elevate your professional journey.

Remember, summer is not just a time for vacations and relaxation—it's also a time to innovate, connect, and grow. Let’s use this vibrant season to push boundaries, embrace new challenges, and shine brighter than ever before.

So grab a cool drink, find a sunny spot, and dive into this week’s edition. Here’s to making this summer one of growth, transformation, and unparalleled success!

We’d love to hear from you! Please reach out to [email protected] with your comments, complaints or suggestions.

As we move forward with this newsletter, we’re trying new approaches to bringing valuable content to you in different, hopefully fun ways. Please review the entire newsletter and keep your eyes peeled for a new segment called “Peak Speak Perks”. A valuable training guide, absolutely FREE as a PERK for being a subscriber. You gotta read the entire newsletter to find where we’ve ‘hidden’ this new feature.

With that bit of business out of the way . . . let’s get to the good stuff!

Important Lesson About Client Attraction: Attract the Cat

In the world of business and entrepreneurship, client attraction is a fundamental aspect of success. But many professionals fall into the trap of chasing clients, akin to chasing a cat. Anyone who has tried to catch a cat knows that it will always run away. However, if you have what the cat wants, it will come to you. This simple yet profound analogy holds a powerful lesson for client attraction: stop chasing and start attracting.

Understanding the "Cat and Mouse" Dynamics

Imagine you’re trying to catch a cat. The more you chase it, the faster it runs away. The cat becomes elusive, and your efforts become increasingly futile. This is often what happens when businesses aggressively pursue clients. Cold calls, relentless follow-ups, and hard sales pitches can drive potential clients away rather than draw them in. People don’t like feeling pressured or hunted; they prefer to make their own decisions based on value and trust.

On the other hand, if you hold something the cat wants—like a tasty treat or a comfortable lap—it will come to you willingly. In business terms, this means creating an environment and offering something so valuable and appealing that clients naturally gravitate towards you. This approach is about attraction rather than pursuit.

Create Irresistible Value

The first step to attracting clients is to create irresistible value. Your products or services should be so compelling that clients seek you out. Here’s how to do it:

  1. Understand Your Market: Conduct thorough research to understand your target audience’s needs, desires, and pain points. What problems are they facing, and how can you solve them?

  2. Offer Solutions: Design your offerings to directly address these needs. Provide solutions that are not only effective but also innovative and unique. Your clients should feel that you offer something they can’t find elsewhere.

  3. Quality Over Quantity: Focus on delivering high-quality products or services. Excellence speaks for itself and naturally attracts attention and admiration.

Build Trust and Credibility

Trust is the cornerstone of client attraction. If potential clients trust you, they are more likely to be drawn to your business. Here are ways to build that trust:

  1. Consistent Communication: Keep your clients informed and engaged through regular, meaningful communication. Whether it’s through newsletters, social media, or direct contact, consistency helps build a reliable image.

  2. Showcase Expertise: Demonstrate your expertise through content marketing. Write informative blog posts, create insightful videos, and offer valuable resources. This positions you as an authority in your field.

  3. Client Testimonials: Positive reviews and testimonials from satisfied clients are powerful tools. They provide social proof that you deliver on your promises.

Craft a Compelling Brand Story

People are naturally attracted to stories. A compelling brand story can make your business stand out and resonate with potential clients. Here’s how to craft yours:

  1. Identify Your Core Values: What does your business stand for? Your values should be clear and consistently reflected in your brand story.

  2. Highlight Your Journey: Share the journey of your business—the challenges you’ve faced, the milestones you’ve achieved, and the vision you have for the future.

  3. Connect Emotionally: Make your story relatable and human. Clients are drawn to brands they feel a connection with on an emotional level.

Make Yourself Accessible

Accessibility is crucial in attracting clients. If it’s difficult for potential clients to reach you or find information about your offerings, they will move on to someone else. Here are some tips:

  1. User-Friendly Website: Ensure your website is easy to navigate and provides all necessary information about your products or services.

  2. Multiple Contact Channels: Offer various ways for clients to contact you—email, phone, social media, live chat, etc. Be responsive and approachable.

  3. Engage on Social Media: Actively engage with your audience on social media platforms. Respond to comments, share valuable content, and participate in discussions.

Offer Free Value

Providing free value is an excellent way to attract potential clients. This could be through free trials, consultations, resources, or content. Here’s why it works:

  1. Demonstrates Value: Offering something for free allows potential clients to experience the value you provide firsthand.

  2. Builds Trust: Free offerings are often perceived as a gesture of goodwill, helping to build trust and rapport.

  3. Encourages Reciprocity: When you give something of value for free, people are more likely to reciprocate by engaging with your business further.

Cultivate a Strong Online Presence

In today’s digital age, a strong online presence is essential for attracting clients. Here’s how to cultivate it:

  1. SEO Optimization: Optimize your website for search engines to ensure potential clients can find you easily.

  2. Content Marketing: Regularly publish high-quality content that addresses your audience’s needs and interests.

  3. Active Social Media: Maintain an active presence on relevant social media platforms. Share content, engage with your audience, and participate in industry conversations.

Actionable Steps for Readers

To start attracting clients instead of chasing them, implement these actionable steps:

  1. Identify Your Unique Value: Determine what sets your products or services apart and focus on enhancing that unique value.

  2. Build Trust: Use consistent communication, showcase your expertise, and leverage client testimonials to build trust.

  3. Craft Your Brand Story: Develop a compelling brand story that resonates with your audience on an emotional level.

  4. Enhance Accessibility: Make it easy for potential clients to find and contact you by optimizing your website and offering multiple contact channels.

  5. Provide Free Value: Offer free resources or consultations to demonstrate your value and build trust.

  6. Strengthen Your Online Presence: Invest in SEO, content marketing, and social media engagement to attract clients online.

By focusing on these strategies, you’ll find that clients are naturally drawn to your business, much like a cat to its favorite treat. Remember, the key to successful client attraction is not to chase, but to attract. Provide irresistible value, build trust, and create a compelling presence, and clients will come to you.

Stop chasing and start attracting. Your ideal clients are out there, ready to come to you!

Lord Al Jensen is a seasoned speak to sell talent developer with multiple decades of experience working with speakers, coaches, content creators and entrepreneurs captivate their audiences. For insights, further discussion, or questions on mastering the art of speaking to sell, reach out to Al at [email protected]  Let's continue the conversation.

Here's a clever vocal tip for quickly amplifying projection and power before talks:

The Lip Trill Warm-Up

Why it works: The lip trill (or lip buzz) is a quick and effective exercise that helps warm up the vocal cords, increase breath control, and enhance vocal projection.

How to do it:

  1. Relax Your Lips: Gently close your lips together, making sure they are relaxed and not too tight.

  2. Take a Deep Breath: Inhale deeply through your nose, filling your lungs with air.

  3. Create a Buzzing Sound: Exhale through your mouth while letting your lips flutter together, creating a buzzing or trill sound. Imagine you’re blowing bubbles with your lips.

  4. Add Pitch Variation: As you continue the lip trill, vary the pitch from low to high and back again. This helps to warm up your entire vocal range.

  5. Practice for a Minute: Spend about 1-2 minutes on this exercise, ensuring you maintain a steady airflow and keep the lips relaxed.

Bonus Tip: If you have trouble getting your lips to trill, place your index fingers gently on your cheeks to help support the movement.

Result: This exercise will quickly warm up your vocal cords, improve breath support, and increase your vocal power, making your voice sound more dynamic and engaging during your talk.

Lord Al Jensen is a seasoned speak to sell talent developer with multiple decades of experience working with speakers, coaches, content creators and entrepreneurs captivate their audiences. For insights, further discussion, or questions on mastering the art of speaking to sell, reach out to Al at [email protected]  Let's continue the conversation.

Transform Fear into Power: Integrating Mindfulness and Wellness into Public Speaking

Public speaking is often accompanied by a wave of anxiety and fear. The fear of judgment, the fear of making mistakes, or simply the fear of being in the spotlight can be overwhelming. However, by integrating mindfulness and wellness practices into your routine, you can transform this fear into a powerful opportunity for connection and impact.

Understanding Mindfulness

Mindfulness is the practice of being fully present in the moment, aware of your thoughts, feelings, and surroundings without judgment. It helps in grounding yourself, reducing stress, and improving focus. When applied to public speaking, mindfulness can help you stay calm, centered, and engaged with your audience.

Embracing Wellness

Wellness encompasses a holistic approach to health, including physical, mental, and emotional well-being. Incorporating wellness practices such as exercise, proper nutrition, and adequate rest can enhance your overall performance and resilience. When you feel good physically and mentally, you’re better equipped to handle the pressures of public speaking.

Strategies to Integrate Mindfulness and Wellness

1. Mindful Breathing

One of the simplest and most effective mindfulness practices is mindful breathing. Before stepping onto the stage, take a few moments to focus on your breath. Breathe in deeply through your nose, hold for a few seconds, and then exhale slowly through your mouth. This practice can help calm your nerves and bring your attention to the present moment.

2. Body Scan Meditation

A body scan meditation involves mentally scanning your body from head to toe, acknowledging any areas of tension or discomfort, and consciously relaxing them. This practice can help you become more aware of your physical state and release tension that may interfere with your performance.

3. Visualization Techniques

Visualization is a powerful tool for transforming fear into confidence. Spend a few minutes each day visualizing yourself delivering your speech with poise and confidence. Imagine the audience reacting positively, and see yourself handling any challenges with ease. This mental rehearsal can boost your confidence and reduce anxiety.

4. Regular Exercise

Physical activity is a cornerstone of wellness. Regular exercise helps reduce stress, improve mood, and increase energy levels. Incorporate activities you enjoy, whether it’s jogging, yoga, or dancing, into your daily routine. A fit body supports a fit mind, enhancing your ability to perform under pressure.

5. Healthy Eating

Nutrition plays a significant role in how you feel and perform. Eat a balanced diet rich in fruits, vegetables, lean proteins, and whole grains. Avoid excessive caffeine and sugar, which can increase anxiety. Staying hydrated is equally important, as dehydration can affect cognitive function and energy levels.

6. Adequate Rest

Sleep is essential for cognitive function, emotional regulation, and overall well-being. Aim for 7-9 hours of quality sleep each night. Prioritize rest, especially before a big speaking engagement, to ensure you’re alert and focused.

7. Gratitude Practice

Cultivating gratitude can shift your mindset from fear to positivity. Take a few minutes each day to reflect on things you’re grateful for. This practice can improve your overall outlook and reduce anxiety.

8. Engage in Self-Compassion

Being kind to yourself is crucial, especially when facing fears. Acknowledge that it’s okay to feel nervous and that making mistakes is part of the learning process. Treat yourself with the same compassion you would offer a friend.

Actionable Steps for Readers

To transform your fear of public speaking into a powerful opportunity for connection and impact, start by incorporating these mindfulness and wellness practices into your routine:

1. Practice Mindful Breathing: Dedicate a few minutes each day to mindful breathing exercises to stay calm and centered.

2. Engage in Body Scan Meditations: Use body scan meditations to release physical tension and improve awareness.

3. Visualize Success: Spend time each day visualizing yourself delivering your speech confidently and effectively.

4. Exercise Regularly: Incorporate physical activities you enjoy into your daily routine to reduce stress and boost energy.

5. Eat Healthily: Focus on a balanced diet and stay hydrated to support cognitive function and overall well-being.

6. Prioritize Rest: Ensure you get adequate sleep each night, especially before important speaking engagements.

7. Practice Gratitude: Reflect on things you’re grateful for to cultivate a positive mindset.

8. Be Kind to Yourself: Embrace self-compassion and acknowledge that nerves and mistakes are part of the process.

By integrating these mindfulness and wellness practices into your routine, you can manage anxiety, stay focused, and transform your public speaking fear into a powerful opportunity for meaningful connection and impact.

Embrace the power of mindfulness and wellness, and watch how it transforms your speaking engagements into powerful opportunities for connection and impact!

Lord Al Jensen is a seasoned speak to sell talent developer with multiple decades of experience working with speakers, coaches, content creators and entrepreneurs captivate their audiences. For insights, further discussion, or questions on mastering the art of speaking to sell, reach out to Al at [email protected]  Let's continue the conversation.

I haven’t told anyone about this. Not even Corrine, my Executive Assistant (and she knows EVERYTHING!). I’m trying out a new segment in this newsletter - “Peak Speak Perks”.

This week, Peak Speak Perks offers a Sneak Peak at a program that I developed for my tribe a few months ago: The Know - Like - Trust Code.

Now, this isn’t the entire program . . . it’s a 15 page introduction to the program. It’s got some great ideas on how YOU can build Know - Like - Trust within your organization.

If you want the entire program, I’ve embedded a super discount . . . something like 75% discount over the normal price. But don’t worry . . . if it’s not for you, just download the preview with my compliments and you’ll find some great ideas for implementing the concepts into your business. No Cost!

Please just drop me an email at [email protected] and let me know what you think.

Fair enough? I hope so!

Click the link below to get YOUR Peak Speak Perk now!

The Know Like Trust Code

academy.nextstagecommunications.com/products/courses/view/1158617

Call for Contributing Authors: Join the Peak Speak Community

Are you a seasoned speaker, an innovative coach, or a creative content creator with insights to share? We are on the lookout for passionate professionals like you to contribute to the Peak Speak Newsletter—a premier resource for the speaking and coaching community.

Why Contribute? By becoming a contributing author, you’ll have the opportunity to share your expertise with a vibrant and engaged audience that’s eager to learn and grow. It’s a chance to make a significant impact, enhance your professional visibility, and connect with other thought leaders in the industry.

What We're Looking For: We need content that inspires, educates, and motivates our readers. Your articles should provide actionable advice and fresh perspectives that help our audience of speakers, coaches, and content creators excel in their respective fields. Whether it's innovative speaking techniques, coaching tips, or creative strategies for content creation, we want to hear what you have to offer.

How to Get Involved: If you have an idea for an article or a series that can enlighten and empower our community, let’s talk! To ensure a fit that benefits both our readers and your goals, please schedule a time to discuss your ideas with me, Lord Al Jensen - THE Speak to Sell Talent Developer.

Book your slot now at Schedule a Call with Lord Al Jensen and let’s explore how you can contribute to the next editions of Peak Speak.

We're excited to possibly feature your work and share it with a broad audience of professionals who are continually seeking to improve and innovate. Join us in our mission to empower the next generation of speakers, coaches, and creators.

Looking forward to your unique insights and stories!

Wrap up

As we wrap up another edition full of insights and inspiration, I want to extend a heartfelt thank you for joining us on this journey of growth and discovery. Each week, we strive to bring you the best strategies and stories to help you excel on your path as a speaker, coach, or content creator.

Spread the Word
If you found value in the articles you read today, consider sharing this wealth of knowledge with friends and colleagues who might also benefit from joining our community. There’s nothing quite like the power of shared growth to bring about real change!

Invite them to subscribe to the Peak Speak Newsletter by visiting Subscribe to Peak Speak. It’s a simple way to keep not just yourself, but also your circle, at the forefront of industry trends and developments.

Your support by sharing this newsletter helps us grow a community of motivated professionals eager to learn and succeed together. Let's make the circle bigger and bring more voices into this wonderful conversation.

Thank you once again for your time and engagement. Keep speaking, coaching, and creating with passion, and don’t forget to reach out if there’s a topic you’d like us to cover or a question you’re burning to ask.

Until next time, keep striving and thriving!